BUS 330 Week 1 Discussion Questions (Ash Study Guide)

BUS 330 Week 1 Discussion Questions (Ash Study Guide) DQ1 Role of the Marketing Function. What is the role of the marketing function in business? In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at…

Ashford BUS 330 Principles of Marketing

Ashford BUS 330 Principles of Marketing The methods used by producers of goods and services to determine and satisfy the wants of society. An examination of external and internal environments that impact marketing decisions, the basic elements of a marketing program, and issues in ethics and social responsibility.      

BUS 330 Week 3 Discussion Questions (Ash Study Guide)

BUS 330 Week 3 Discussion Questions (Ash Study Guide) DQ1 Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use…

BUS 330 Week 4 Discussion Questions (Ash Study Guide)

BUS 330 Week 4 Discussion Questions (Ash Study Guide) DQ1 Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus…

BUS 330 Week 5 Discussion Questions (Ash Study Guide)

BUS 330 Week 5 Discussion Questions (Ash Study Guide) DQ1 Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota,…

BUS 330 Week 2 Discussion Questions (Ash Study Guide)

BUS 330 Week 2 Discussion Questions (Ash Study Guide) DQ1 Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can…