MKT 571 Final Exam Study Guide

MKT 571 Final Exam Study Guide     1. Another basis for decision-making is referred to as a) ethical practices b) ethical dilemmas c) situational ethics d) correct ethics 2. New-to-the-world products are ________. a) existing products that are targeted to new geographical markets b) new product enhancements that supplement established products c) low-cost products…

MKT 571 Week 1 – 6 All Study Guides (New Classroom)

MKT 571 Week 1 – 6 All Study Guides (New Classroom) this bundle includes: Week 1 – 6 All  Quiz study guides week 1 marketing environment simulation and summary study guide week 2 VALS survey study guide week 2 new product launch marketing plan part one study guide week 3 segmentation and target market paper study guide week 3…

MKT 571 Week 6 Investor Pitch PPT (New Classroom)

MKT 571 Week 6 Investor Pitch PPT (New Classroom) this study guide includes a PowerPoint presentation with 13 slides and 15 references   Pitch your Learning Team’s new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides.  Include the following key components from your New Product Launch Marketing Plan: Executive summary Situational analysis Market growth…

MKT 571 Week 6 New Product Launch Marketing Plan, Part III (New Classroom)

MKT 571 Week 6 New Product Launch Marketing Plan, Part III (New Classroom) this study guide includes a sample paper with 2570 words and 17 references on the Apple Inc. iPhone 7   Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider…

MKT 571 Week 5 Learning Team Deliverable (New Classroom)

MKT 571 Week 5 Learning Team Deliverable (New Classroom) Complete the Learning Team Deliverable. Please submit a summary of your Team’s discussion on the Learning Team Assignment, that you have  been working on. You would use the discussions you are having for the Week 6 Learning assignment. Please remember to make sure that the submission…

MKT 571 Week 5 Client Pitch Presentation (New Classroom)

MKT 571 Week 5 Client Pitch Presentation (New Classroom) this study guide includes a short movie commercial and an 11 slide PPT study guide with four references   Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes…

MKT 571 Week 4 New Product Launch Marketing Plan, Part II (New Classroom)

MKT 571 Week 4 New Product Launch Marketing Plan, Part II (New Classroom) this study guide includes 1370 words and 8 references   Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: Detail the target market profiles, key buying behaviors, and decision motivators for your…

MKT 571 Week 3 Learning Team Deliverable (New Classroom)

MKT 571 Week 3 Learning Team Deliverable (New Classroom) this study guide includes 503 words and one reference   Complete the Learning Team Deliverable. Please submit a summary of your Team’s discussion on the Learning Team Assignment, that you have been working on. You would use the discussions you are having for the Week 4…

MKT 571 Week 3 Segmentation and Target Market Paper (New Classroom)

MKT 571 Week 3 Segmentation and Target Market Paper (New Classroom) this study guide includes 729 words and 6 references   Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required…

MKT 571 Week 2 New Product Launch Marketing Plan, Part I (new classroom)

MKT 571 Week 2 New Product Launch Marketing Plan, Part I (new classroom) this study guide is 1090 words and 5 references: Apple iPhone 7   Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).  Include the following components for both markets: Market needs Market growth A brief…