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MKT 421 (CLASSROOM) Week 3 Team Marketing Plan: Phase II Study Guide PaperScholar Study Aids
Guide Last Updated: September 21, 2015
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MKT 421 (CLASSROOM) Week 3 Team Marketing Plan: Phase II Study Guide

MKT 421 (CLASSROOM) Week 3 Team Marketing Plan: Phase II Study Guide


Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,300- to 1,750-word paper in which you address the following:

  • Select areas of data to determine your target market selection.
  • Determine what your target market is.
  • Analyze market competition through a list of companies, and describe what the competitive market looks like for your product or service.
  • Explain the organizational buyers, customers, and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect the development of your marketing strategy.

Format your paper consistent with APA guidelines.