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MKT 431 Week 1-5 Entire Course ALL Study Guides

MKT 431 Week 1-5 Entire Course ALL Study Guides

WEEK 1:

TUTORIAL: Includes 819 words with 9 references in correct APA format.

Individual Assignment: Business Opportunity Paper

Resources: University Library, Internet

Select an industry from the following list and develop a business idea for that industry:

·         Apparel

·         Food and Beverage

·         Telecommunications

·         Home improvemenT

·         Technology

Research the market trends in that industry.

Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity.

 

 

 

WEEK 2:

TUTORIAL: Includes 1,393 words with 10 references in correct APA format.

Team Assignment: Trends and Conditions Paper

Resources: University Library, Internet

Select an industry that a teammate researched in the Individual Assignment.

Identify a good business opportunity in that industry that wasn’t presented by members of your team in the individual assignment.

Write a 1,050- to 1,200-word paper in APA format that explains why a business opportunity is a good one based on your evaluation of the market trends and conditions. Use at least five research sources in the paper.

 

WEEK 3:

TUTORIAL: PPT Presentation

Individual Assignment: Niche Marketing and Customer Involvement PPT Presentation

Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu

Create a 7- to 10-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization. You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following:

·         Potential target market niches for your selected organization

·         USP strategies involving customer input that could be used by the organization

·         At least three things that could be changed or added based on customer feedback

 

 

WEEK 4:

TUTORIAL: Includes 1,029 words in correct APA format

Team Assignment: Memo to Business Partners

Resources: University Library, Internet

Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:

·         Describe the results of your competitive analysis.

·         Explain the characteristics of the market niche to which the product or service will be targeted.

·         Provide your recommendation of brand characteristics that will support the total product’s value.

·         Specify the overall value proposition of the total product

·         Recommend unique product characteristics that will appeal to the targeted market niche.

 

 

WEEK 5:

 

TUTORIAL: Includes 972 words with 9 references in correct APA format

Individual Assignment: Ethics and Product Consumption Paper

Resources: University Library, Internet

Select a company with a reputation for ethical business practices.

Write a 750- to 1,050-word paper in which you complete the following:

·         Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.

·         Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

 

TUTORIAL: Includes 1375 words with 4 references in correct APA format

Team Assignment: Marketing Your Business Paper

Resources: University Library, Internet

Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, customer relationships, promotion, and technology. In the paper, you must complete the following:

·         Select an appropriate distribution channel for a product or service and provide the rationale for the recommendation.

·         Create a pricing strategy.

·         Determine the level of relationship marketing that would be appropriate.

·         Develop an appropriate advertising and promotion strategy.

·         Identify the best uses for technology in terms of marketing the product or service