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MKT 431 Week 4 Team Study Guide Memo to Business Partners- PaperScholar Study Aids
Guide Last Updated: September 27, 2015
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MKT 431 Week 4 Team Study Guide Memo to Business Partners-

MKT 431 Week 4 Team Study Guide Memo to Business Partners-

TUTORIAL: Includes 1,029 words in correct APA format

Team Assignment: Memo to Business Partners

Resources: University Library, Internet

Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:

·         Describe the results of your competitive analysis.

·         Explain the characteristics of the market niche to which the product or service will be targeted.

·         Provide your recommendation of brand characteristics that will support the total product’s value.

·         Specify the overall value proposition of the total product

·         Recommend unique product characteristics that will appeal to the targeted market niche.