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MKT 438 Week 3 Team Study Guide Public Relations Campaign: Strategy Paper- PaperScholar Study Aids
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MKT 438 Week 3 Team Study Guide Public Relations Campaign: Strategy Paper-

MKT 438 Week 3 Team Study Guide Public Relations Campaign: Strategy Paper-

TUTORIAL: Includes  – Riordan Manufacturing – New product in Japan – 2,468 words with 12 references in correct APA format.  Also includes MEDIA RELEASE with media distribution list. A+++ WORK!!

Resources: University Library, Internet

Write a 1,400- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

  • List objectives for the PR Campaign.
  • Identify the organization’s publics.
  • Identify the risks in the strategy.
  • Write a media release and create a media distribution list for the media release.
  • Develop a tactical plan utilizing at least five of the following PR tools:
    • Event planning
    • Open house
    • Press conference
    • Community event
    • Sponsorship
    • Corporate newsletter—internal or external
    • Direct mail
    • Internet or intranet
    • Promotional items
    • Promotions—sweepstakes
    • Spokesperson
    • Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines.

Include use of course theory with citations to the readings or other credible sources. A good rule of thumb is at least one citation for each topic or one per page.