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MKT 498 Week 4 Individual Study Guide AFLAC Alternative Marketing Options – PaperScholar Study Aids
Guide Last Updated: March 15, 2015
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MKT 498 Week 4 Individual Study Guide AFLAC Alternative Marketing Options –

MKT 498 Week 4 Individual Study Guide AFLAC Alternative Marketing Options –

TUTORIAL: Includes 1,404 words with 8 references in correct APA format.

 

Individual Assignment: AFLAC Alternative Marketing Options

 

Utilize the product or service from your team’s Integrated Marketing Discussion in Week Two (team product/service).

 

Write a 700- to 1,050-word paper in which you identify a minimum of five marketing options under the categories of advertising, personal selling, public relations, and promotions. Include the following in your paper:

 

•          Evaluate the strengths and weaknesses of each communication venue and justify your choices based on the target market and the competition.

 

•          Determine marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service.

 

Format your paper consistent with APA guidelines.