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MKT 498 Week 5 Team Study Guide AFLAC Integrated Marketing Communications Plan – PaperScholar Study Aids
Guide Last Updated: March 4, 2015
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MKT 498 Week 5 Team Study Guide AFLAC Integrated Marketing Communications Plan –

MKT 498 Week 5 Team Study Guide AFLAC Integrated Marketing Communications Plan –

TUTORIAL: Includes 4,023 words with 13 references in correct APA format. (PPT tutorial also available at paperscholar.com)

 

Team Assignment: AFLAC Integrated Marketing Communications Plan

 

Utilize the research from your individual Target Market Paper in Week Three and the Learning Team Competitive Advantage Analysis in Week Three.

 

Create a 10- to 12-minute Microsoft® PowerPoint® presentation including 8-10 slides in which you develop and justify a Marketing Position Statement for the selected product or service.

 

Cite all references consistent with APA guidelines.

 

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