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Guide Last Updated: September 21, 2015
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University of Phoenix MKT 421 Marketing Study Guides and Answers (Classroom)

University of Phoenix
MKT 421 Marketing Study Guides and Answers (Classroom)

This course creates an interpretation of the challenges an organization deals with in developing and implementing complex marketing strategies. Study areas include marketing research, , ethical marketing practices, products & services, consumer actions, branding, and pricing and promotions in the public and private sectors.

Topics Include:

Personal Selling, Ethics, and Technology in Marketing

Product and Pricing Strategies

Strategic Planning and Positioning

Defining Marketing and Consumer Behavior

Distribution and Promotional Strategies