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University of Phoenix MKT 411 Green Marketing Study Guides and Answers PaperScholar Study Aids
Guide Last Updated: February 15, 2015
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University of Phoenix MKT 411 Green Marketing Study Guides and Answers

University of Phoenix MKT 411 Green Marketing Study Guides and Answers

 

University of Phoenix
MKT 411 Green Marketing Study Guides and Answers

This course applies the principles of sustainability and the philosophy of being environmentally green to the area of marketing. Special emphasis is placed on sustainable product design; awareness and cause marketing; public relations and green-washing; and emerging going-green marketing trends.