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University of Phoenix MKT 431 Small Business Marketing Study Guides and Answers PaperScholar Study Aids
Guide Last Updated: March 15, 2015
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University of Phoenix MKT 431 Small Business Marketing Study Guides and Answers

University of Phoenix MKT 431 Small Business Marketing Study Guides and Answers

 

University of Phoenix
MKT 431 Small Business Marketing Study Guides and Answers

Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing, and advertising strategy.