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University of Phoenix MKT 435 Consumer Behavior Study Guides and Answers PaperScholar Study Aids
Guide Last Updated: February 13, 2015
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University of Phoenix MKT 435 Consumer Behavior Study Guides and Answers

University of Phoenix MKT 435 Consumer Behavior Study Guides and Answers

 

University of Phoenix
MKT 435 Consumer Behavior Study Guides and Answers

This is an introductory course in analyzing consumer and purchasing behaviors as basic considerations in the development of a marketing mix. Economic, social, psychological, and cultural factors are considered as they relate to the development of marketing programs.

Consumer Behavior Overview

Relate consumer behavior to marketing.
Examine the impact of purchasing trends on consumer behavior.
Analyze consumer behavior.
Demographics and Psychographics

Discuss the importance of demographic data in making marketing decisions.
Explain how marketers can use psychographic information.
Determine when to use demographic data, geographic, behavioral segmentation and psychographic information in making marketing decisions.
Influences on Consumer Behavior

Analyze the impact of external and internal influences on consumer behavior and marketing strategies.
Identify environmental factors that influence consumer perception of a marketing message.
The Consumer Decision-Making Process

Analyze the elements of the consumer decision-making process.
Describe the impact of consumer satisfaction on marketing.
Consumer Behavior and Marketing Strategy

Explain the roles of learning and memory theories in developing marketing strategies.
Apply consumer behavior principles to marketing strategies.